Defynance UX Research Project

This is a UX research project with some aspects of market research for Defynance, a venture of FinTech startup, RedPerit.  The business model of Defynance is to offer alternative student loan refinancing through income sharing agreements (ISA).  I did research consulting including an overall research plan for the business, a UX interview guide for ISA candidates, and a market research survey for potential ISA investors.  I also did UX evaluations of the candidate onboarding process in different personas.

Client Name
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  • Defynance Logo
  • Defynance ISA Investor Page
  • Defynance ISA Application Page
  • Introduction to Online Version of ISA Investor Survey
  • Excerpt from Interview Guide for Client Experience Interviews
  • Excerpt from ISA Investor Short Survey
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